PRIVACY STATEMENT

Updated on September 9, 2023

This privacy statement for Seven Currents LLC (operating under the name Body Currents) ("we," "us," or "our"), elaborates on the manner and purposes for which we may collect, store, utilize, and/or distribute ("process") your details when you engage our services ("Services"). This involves when you: Visit our website at https://bodycurrents.com, or any of our websites that link to this privacy statement Interact with us in other associated ways, including any sales, marketing, or events If you have queries or concerns, refer to this privacy statement to understand your privacy rights and options. If you disagree with our policies and practices, kindly refrain from using our Services. For any remaining questions or concerns, please contact us at support@bodycurrents.com.

SUMMARY OF CRUCIAL POINTS

This summary highlights key points from our privacy statement. For more detailed information on any of these topics, click the link following each key point or use the table of contents below to locate your desired section.

What personal data do we process? During your visit, use, or navigation of our Services, we may process personal data based on your interaction with us and the Services, your preferences, and the products and features you use. Discover more about the personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal data.

Do we obtain any information from third parties? We do not collect any information from third parties.

What is the purpose of processing your information? We process your data to offer, enhance, and manage our Services, communicate with you, ensure security and fraud prevention, and to abide by the law. We may also process your data for other purposes with your consent. We only process your data when we have a legitimate legal reason to do so. Learn more about how we process your information.

In what contexts and with which entities do we share personal data? We may share data in specific contexts and with certain third parties. Learn more about when and with whom we share your personal data.

How do we ensure the safety of your data? We have organizational and technical procedures in place to safeguard your personal data. However, no internet transmission or data storage technology can guarantee 100% security, so we cannot assure or guarantee that hackers, cybercriminals, or other unauthorized entities will not be able to circumvent our security and wrongfully collect, access, steal, or alter your information. Learn more about how we keep your information safe.

What are your rights? Depending on your geographical location, the relevant privacy laws may grant you certain rights regarding your personal data. Learn more about your privacy rights.

How can you exercise your rights? The most convenient way to exercise your rights is by submitting a data subject access request or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Desire to learn more about what we do with any information we gather? Review the privacy statement in its entirety.

TABLE OF CONTENTS

1. WHAT DATA DO WE GATHER?
2. HOW DO WE UTILIZE YOUR DATA?
3. IN WHAT SITUATIONS AND WITH WHICH PARTIES DO WE SHARE YOUR PERSONAL DATA?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. WHAT IS THE DURATION OF DATA RETENTION?
6. HOW DO WE SAFEGUARD YOUR DATA?
7. DO WE COLLECT DATA FROM MINORS?
8. WHAT ARE YOUR PRIVACY RIGHTS?
9. CONTROLS FOR DO-NOT-TRACK FEATURES
10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
11. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
12. DO WE UPDATE THIS STATEMENT?
13. HOW CAN YOU CONTACT US ABOUT THIS STATEMENT?
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
15. WHAT DATA DO WE GATHER?

Data you disclose to us

In Short: We gather personal data that you provide to us.

We collect personal data that you willingly provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you partake in activities on the Services, or otherwise when you reach out to us.

Personal Data Provided by You. The personal data that we collect is contingent on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal data we collect can include the following: names phone numbers email addresses mailing addresses billing addresses Sensitive Data. We do not process sensitive data.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe. You can find their privacy notice link(s) here: https://stripe.com/privacy.

All personal data you provide to us should be accurate, complete, and current. You must inform us of any changes to such personal data.

Automatically Collected Information

In Short: Certain information, such as your Internet Protocol (IP) address and/or browser and device characteristics, is automatically collected when you use our Services.

When you visit, use, or navigate our Services, certain information is collected automatically. This information doesn't reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes: Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings). Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information. Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. The amount of information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

1. HOW DO WE UTILIZE YOUR DATA?

In Short: We utilize your data to provide, enhance, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also utilize your data for other purposes with your consent.

We process your personal data for a variety of reasons, depending on how you interact with our Services, including: To facilitate account creation and sign-in process and manage user accounts. We may process your data so you can create and log in to your account, as well as keep your account functioning smoothly. To respond to user inquiries/offer support to users. We may process your data to respond to your inquiries and resolve any potential issues you might have with the requested service. To fulfill and manage your orders. We may process your data to fulfill and manage your orders, payments, returns, and exchanges made through the Services. To request feedback. We may process your data when necessary to request feedback and to contact you about your use of our Services. To send you marketing and promotional communications. We may process your personal data for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below. To post testimonials. We post testimonials on our Services that may contain personal data.

1. IN WHAT SITUATIONS AND WITH WHICH ENTITIES DO WE SHARE YOUR PERSONAL DATA?

In Short: We may share your data in specific situations outlined in this section and/or with the following third parties.

We may need to share your personal data in the following situations: Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

1. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies 

is set out in our Cookie Notice.

1. HOW LONG DO WE RETAIN YOUR INFORMATION?

In Short: We retain your information for as long as necessary to fulfill the purposes outlined in this privacy statement unless otherwise required by law.

We will keep your personal information only as long as it is necessary for the purposes stated in this privacy statement, unless a longer retention period is required or allowed by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than the duration of time users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

1. HOW DO WE SAFEGUARD YOUR INFORMATION?

In Short: We strive to protect your personal information through a system of organizational and technical security measures.

We have employed suitable and reasonable technical and organizational security methods designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to overcome our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

1. IS INFORMATION GATHERED FROM MINORS?

In essence: We do not intentionally gather data from or advertise to children under the age of 18.

We do not intentionally request data from or advertise to children under 18 years old. By utilizing our Services, you confirm that you are either 18 or older or that you are the parent or guardian of a minor and approve of the minor dependent's use of the Services. If we discover that we have collected personal data from users under 18 years old, we will disable the account and take suitable steps to delete such information from our records promptly. If you are aware of any data we may have collected from children under the age of 18, please contact us at support@bodycurrents.com.

1. WHAT ARE YOUR RIGHTS REGARDING PRIVACY?

To put it briefly: You have the right to review, modify, or close your account at any time.

Revoking your consent: If we're depending on your consent to process your personal data, which may be explicit or implied consent depending on the relevant law, you can withdraw your consent anytime. You can revoke your consent anytime by getting in touch with us using the contact information provided in the "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" section below.

However, it's important to note that this won't affect the legality of the processing before its withdrawal nor, when the applicable law allows, will it affect the processing of your personal data conducted based on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. After this, you will be removed from our marketing lists. However, we may still need to communicate with you — for instance, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you wish to review, change, or terminate your account at any time, you can: Log in to your account settings and update your user account. Upon your request to terminate your account, we will disable or delete your account and information from our active databases. However, we might keep some information in our files to prevent fraud, troubleshoot issues, assist with any investigations, enforce our legal terms, and/or comply with applicable legal obligations.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

If you have any questions or comments about your privacy rights, feel free to email us at support@bodycurrents.com.

1. GUIDELINES FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and apps include a Do-Not-Track ("DNT") feature or setting you can activate to show your privacy preference not to have data about your online browsing activities observed and collected. Currently, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we are required to follow in the future, we will inform you about that practice in a revised version of this privacy notice.

1. DO RESIDENTS OF CALIFORNIA HAVE SPECIFIC PRIVACY RIGHTS?

In summary: Yes, if you are a resident of California, you are given specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will ensure the data is not publicly displayed on the Services, but please be 

aware that the data may not be totally or thoroughly removed from all our systems (e.g., backups, etc.).

CCPA Privacy Notice

The California Code of Regulations defines a "resident" as:

(1) every individual who is in the State of California for other than a temporary or transitory purpose and (2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents."

If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we gather?

In the last twelve (12) months, we have gathered the following categories of personal information:

Category Examples Collected A. Identifiers Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name

NO

B. Personal information categories listed in the California Customer Records statute Name, contact information, education, employment, employment history, and financial information

NO

C. Protected classification characteristics under California or federal law Gender and date of birth

NO

D. Commercial information Transaction information, purchase history, financial details, and payment information

NO

E. Biometric information Fingerprints and voiceprints

NO

F. Internet or other similar network activity Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements

NO

G. Geolocation data Device location

NO

H. Audio, electronic, visual, thermal, olfactory, or similar information Images and audio, video or call recordings created in connection with our business activities

NO

I. Professional or employment-related information Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us

NO

J. Education Information Student records and directory information

NO

K. Inferences drawn from other personal information Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

NO

L. Sensitive Personal Information NO

We may also collect other personal information outside of these categories in instances where you interact with us in person, online, or by phone or mail in the context of: Receiving help through our customer support channels; Participation in customer surveys or contests; and Facilitation in the delivery of our Services and to respond to your inquiries. How do we use and share your personal information?

More information about our data collection and sharing practices can be found in this privacy notice.

You may contact us by email at support@bodycurrents.com, by calling toll-free at 1-833-232-2229, by visiting https://bodycurrents.com/pages/contact, or by referring to the contact details at the bottom of this document.

If you are using an authorized agent to exercise your right to opt out we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Will your information be shared with anyone else?

We may share your personal details with our service providers in accordance with a formal written agreement between us and each provider. Each provider profits from this arrangement and processes the information on our behalf, adhering to the stringent privacy protection obligations outlined by the CCPA.

Your personal data may be utilized for our internal business goals, such as carrying out research for technological advancement and demonstration. This use does not equate to the "selling" of your personal information.

We have not divulged, sold, or disseminated any personal data to third parties for business or commercial purposes in the past twelve (12) months. We vow not to sell or circulate personal data in the future pertaining to website visitors, users, and other customers.

Your entitlements concerning your personal information

Right to request erasure of the data — Request to delete

You have the ability to request the removal of your personal data. If you request us to erase your personal data, we will honor your request and eliminate your personal data, barring certain exceptions dictated by law, such as another consumer's right to free speech, our need to comply with legal obligations, or any necessary processing to prevent illegal actions.

Right to be informed — Request to know

Depending on the situation, you are entitled to know: if we collect and use your personal data; the types of personal data that we gather; the reasons for which the gathered personal data is utilized; whether we disseminate or sell personal data to third parties; the types of personal data that we have sold, shared, or disclosed for business purposes; the types of third parties to whom the personal data was sold, shared, or disclosed for business purposes; the business or commercial reasons for collecting, selling, or sharing personal data; and the specific pieces of personal data we have collected about you. In compliance with relevant laws, we are not required to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to validate a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We commit not to discriminate against you for exercising your privacy rights.

Right to Limit Use and Disclosure of Sensitive Personal Information

We abstain from processing consumer's sensitive personal data.

Verification process

Upon receipt of your request, we must validate your identity to confirm that you are the person whose information we have in our system. These verification measures may require us to request information from you so that we can match it with information you have previously provided us. For example, depending on the nature of your request, we may ask for specific information so that we can match the information you offer with the information we already have on file, or we may reach out to you through a method of communication (e.g., phone or email) that you have previously provided to us. We may also employ other verification methods as the situation demands.

The personal information provided in your request will only be used to verify your identity or authority to make the request. As far as possible, we will avoid asking for additional information for the verification process. However, if we cannot confirm your identity from the information we already have, we may ask you to provide more information for the purpose of verifying your identity and for security or fraud prevention reasons. We will eliminate such extra information as soon as your identity is confirmed.

Other privacy rights You have the right to oppose the processing of your personal data. You may request rectification of your personal data if it is incorrect or no longer relevant, or ask to limit the processing of the data. You can appoint an authorized agent to submit a CCPA request on your behalf. We may deny a request from an authorized agent if they do not provide proof that they have been lawfully authorized to act on your behalf under the CCPA. You may request to opt out from future selling or sharing of your personal data to third parties. Upon receiving an opt-out request, we will act upon the request as quickly as feasible, but in no more than fifteen (15) days from the date of the request submission. To exercise these rights, you can get in touch with us by email at support@bodycurrents.com, by calling toll-free at 1-833-232-2229, by visiting https://bodycurrents.com/pages/contact, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would appreciate hearing from you.

1. DO VIRGINIA RESIDENTS HAVE PARTICULAR PRIVACY RIGHTS?

In Short: Yes, residents of Virginia have specific rights regarding the access to and use of their personal information.

Virginia CDPA Privacy Notice

Under the Virginia Consumer Data Protection Act (CDPA):

"Consumer" is defined as a natural person who resides in the Commonwealth and acts only in a personal or household context. It does not include a natural person acting in a business or employment context.

"Personal data" refers to any data that is connected or can reasonably be linked to an identified or identifiable natural person. "Personal data" does not encompass de-identified data or publicly accessible information.

The "sale of personal data" involves the exchange of personal data for financial gain.

If this definition of "consumer" applies to you, we are obliged to adhere to certain rights and duties concerning your personal data.

The information we collect, utilize, and disclose about you will depend on your interactions with us and our Services. To learn more, please visit the following links: Personal data we collect How we use your personal data When and with whom we share your personal data Your rights with respect to your personal data Right to be informed whether or not we are processing your personal data Right to access your personal data Right to correct inaccuracies in your personal data Right to request deletion of your personal data Right to obtain a copy of the personal data you previously shared with us Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling that leads to decisions causing legal or similarly significant effects ("profiling") We have not sold any personal data to third parties for business or commercial purposes. We will not sell personal data in the future belonging to website visitors, users, and other consumers.

Exercise your rights under the Virginia CDPA

More details about our data collection and sharing practices can be found in this privacy notice.

You may contact us by email at support@bodycurrents.com, by submitting a data subject access request, or by referring to the contact details at the bottom of this document.

If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification process

We may ask you to provide additional information reasonably necessary to verify you and your consumer's request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.

Upon receiving your request, we will respond without undue delay, but always within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will notify you of any such extension within the initial 45-day response period, along with the reason for the extension.

Right to appeal

If we decide not to act on your request, we will inform you of our decision and the reasoning behind it. If you wish to challenge our decision, please email us at support@bodycurrents.com. We will respond in writing within sixty (60) days of receipt of an appeal, detailing any action or inaction in response to the appeal, including a written explanation of the decision's reasons. If your appeal is denied, you may submit a complaint to the Attorney General.

1. DO WE UPDATE THIS NOTICE?

In Short: Yes, we will revise this notice as needed to comply with applicable laws.

We may occasionally update this privacy notice. The updated version will be marked by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make significant changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We recommend that you regularly review this privacy notice to stay informed about how we are safeguarding your information.

1. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you can email us at support@bodycurrents.com or contact us by post at:

Seven Currents LLC 312 W 2nd St Unit A2915 Casper, WY 82601 United States

1. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Subject to the laws that apply in your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.